Matt Ginnard
Product design_
01 About
Today: Director of Design & UX at HubSpot.
I lead product design and strategy for HubSpot's Data Platform — the data and context foundations behind an AI-native, agentic customer platform. That thread runs back through Clearbit (acquired by HubSpot in 2023), where I led design across Product, Brand, and Marketing, and Heroku, where I led design for Heroku's Data Platform and Operational Experience.
My background is rooted in interdisciplinary design and development: human interfaces, digital products, systems design, and design systems. I seek out opportunities to build experiences that make people go wowww.
Throughout my career, I've been lucky to do all of this alongside incredible people. Hard problems, great teams, big outcomes.
02 Interests
- People.
- Communication, at scale.
- Humanizing data, interfaces, interactions.
- Agents, LLMs, and applied AI — particularly for automation, productivity, and workflows.
- Insights, business intelligence, and actionable analytics.
- GTM strategies, packaging, and product alignment.
- Team-building, team dynamics, organizational growth.
- Informal (and formal) leadership.
- Design Systems and systems design.
- Patterns, blueprints, components.
- Utility-first, performant, atomic CSS.
- APIs, evented architecture, automation, workflows.
- Operational experience. Metrics, monitoring, visualization, alerting.
- Investment opportunities.
03 Background
HubSpot
Director, Design & UX. Leading design for HubSpot's Data Platform, from Data Agent, Intent Signals, and Data Enrichment, to Context and building the foundations for agentic customer experiences.
Clearbit(Now HubSpot)
VP of Design. I led the Design program across Product, Brand, and Marketing Communications where I shaped strategy, vision, execution and team to deliver the data-driven demand gen engine for your business, full stop. In addition to primary responsibilities, and as a personal goal to go from ideas to designs to code to customers as quickly and efficiently as possible, I sponsored and co-created ClearKit (our design system). The design and development libraries were — and remain — the backbone of building product interfaces within Clearbit. (Previously Head of Design, and Product Designer.)
Heroku(Salesforce)
Lead Designer, Product Design. Embedded on Heroku's developer and data platforms, I focused on application metrics & operational experience, developer experience, workflows & automation, design systems, and security.
Runscope(Now CA Technologies)
Principal Product Designer, Frontend Engineer. Part of the founding team. I helped define, design, build, and ship what would become an API testing & monitoring platform. This was a defining period of growth for me: Runscope provided unfiltered, direct experience in building a business, generating revenue, and scaling an organization.
Apigee(Now Google Cloud)
UX Designer. B2D & B2B SaaS and a deep-dive into building for developer experience. I focused primarily on interface design for enterprise API gateways and bringing simplicity to complex challenges: data transformations, security policies, key management, etc.
Apple(Still Apple)
Production Designer & Localization Engineer. A cyclic hustle to make US product documentation available for international markets in 33+ languages, ahead of releases for iOS, OS X, iPhone, iPad, Mac, AppleTV, and more.
Zeitgeist Artist Management(Now Brilliant Corners)
Digital Marketing Manager, Project Manager, Designer & Developer. Planned, designed, built, and operated digital campaigns, artist sites, stores, and apps across a portfolio of 14 clients — Death Cab For Cutie, The Postal Service, She & Him, and more — partnering with digital teams at Sony/RCA, Warner, Universal, Sub Pop, and others.
Atlantic Records(Still Atlantic)
Creative Department; Operations, Production Design & Support. Embedded in the creative team supporting the visual and production pipeline for one of the most iconic labels in music. I focused on operational workflows, production design, and creative support, keeping the machine running so campaigns, packaging, and visual assets shipped on time and at quality across a high-volume release calendar.
